Performance marketing for U.S. consumer finance

Find more customers.
Scale with control.

TMT Lead connects high-intent consumer demand with lenders and financial-service providers through measurable, compliance-led acquisition programs.

U.S. trafficConsent-firstAPI-readyPerformance-based
01Controlled source tracking
02State-level campaign rules
03Real-time disposition feedback
04Transparent reconciliation

FINANCIAL SERVICES

One acquisition relationship.
Multiple financial products.

We build performance campaigns for U.S. consumer finance. Our partners make every eligibility, underwriting and credit decision and host the application whenever possible.

02

Installment loans

Shorter-term borrowing journeys with state-specific product availability and campaign controls.

  • State and amount filters
  • Real-time acceptance status
  • XML or JSON delivery when approved
03

Lines of credit

Revolving-credit acquisition for partners operating approved products in eligible jurisdictions.

  • Partner-approved messaging
  • Geo-aware routing
  • Conversion event feedback
04

Secondary monetization

Debt relief, credit-building and related products for consumers who do not continue to a loan offer.

  • Separate consumer choice
  • No hidden enrollment
  • Clear advertiser disclosure

PERFORMANCE PRODUCTS

Choose the outcome
that fits your funnel.

Launch with a simple commercial model, measure downstream quality and expand only after traffic and compliance requirements are proven.

↗

Qualified clicks

Tracked, campaign-specific visitors routed to an approved partner landing page.

CPC / CPA
◎

Consumer inquiries

Consumers requesting information or asking to continue with an eligible provider.

CPL
☎

Calls & transfers

Qualified inbound calls or warm transfers delivered under approved consent rules.

Pay per call
✓

Applications & funded loans

Completed applications measured against acceptance, approval or funding events.

CPA / funded loan
Search intentContent discoveryState-level routingReal-time attributionDisposition feedback

INTEGRATION PATH

Start with a redirect.
Scale into an API.

1

Campaign

Approved search, content or paid-media traffic with source-level tracking.

→
2

Partner journey

Traffic lands on the partner-hosted form. The partner collects application data.

→
3

Outcome

Partner returns accepted, approved or funded status for reporting and payment.

→
4

Scale

After compliance approval, connect via ping/post, XML or JSON API.

FOR ADVERTISERS & LENDERS

Please include these items in your reply

API documentationTest credentialsEligible statesLoan amountsPayout scheduleTraffic restrictionsRequired disclosuresDisposition postback

OPERATING STANDARDS

Designed for review,
measurement and control.

Each campaign is documented before launch and evaluated against the partner's written requirements.

01

Consent and attribution

Source, placement and campaign identifiers are retained. Contact consent is collected only for the parties and channels clearly disclosed to the consumer.

02

Approved claims

No guaranteed approvals, invented rates or misleading urgency. Partner-required APR and product disclosures are placed with the relevant promotion.

03

Data minimization

Our preferred launch model redirects users to the partner's secure application. Sensitive application data stays with the financial provider.

04

Quality feedback

We request clear disposition reporting so invalid sources can be paused and campaigns optimized toward funded customer outcomes.

ABOUT TMT LEAD

Built for accountable growth in the U.S. market.

TMT Lead is a performance-marketing brand operated by Continent Logistics LLC, a Minnesota limited liability company. We combine campaign operations, source-level measurement and flexible integrations to help financial-service advertisers acquire customers with greater control.

Our approach is deliberately practical: begin with partner-hosted journeys, document campaign rules, measure real outcomes and add deeper API connectivity when both sides are ready.

Legal entityContinent Logistics LLC
State of formationMinnesota, United States
MN file number1635140100029
Business address2604 Quentin Ave
Saint Louis Park, MN 55416
Phone+1 518-635-6700
Partnerships[email protected]

LET'S CONNECT

Have U.S. coverage and an integration path?

Send your products, eligible states, payout model and API requirements. We will return a proposed test structure and traffic plan.

Email partnership details ↗